Welcome to the Business Roundtable podcast, where host David Carr and returning guests Bill Hatch and Maurice W. Evans dive into the transformative power of writing a book to expand your business. This episode explores how authoring a book can establish authority, enhance credibility, and open new doors for business owners and leaders.

Highlights:

• Expert Insights: Maurice W. Evans shares his extensive experience guiding entrepreneurs to become bestselling authors, explaining how a book can set you apart as an industry authority.
• Practical Steps: Learn the essential steps to start your book, from choosing the right topic to deciding between self-publishing and traditional publishing.
• Success Stories Bill Hatch discusses his journey of writing a book on ethical leadership, providing inspiration and practical tips for aspiring authors.
• Business Integration: Discover how to leverage your book as a powerful marketing tool, from attracting and converting leads to securing speaking engagements and media appearances.

Key Takeaways:

• Writing a book can significantly boost your business's credibility and visibility.
• You don't have to write the book yourself; ghostwriters and transcription services can help.
• Leverage your book in various ways, including as a lead magnet, a gift for clients, or a credential to secure speaking engagements.
• Practical advice on realistic timelines and the benefits of using AI tools to streamline the writing process.

Join us for this engaging and informative episode that will motivate you to take the first step in authoring your own book and unlocking new growth opportunities for your business. Don't miss out on our expert guests' valuable insights and actionable advice!

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