20 JUN. 2024 · Welcome back to Camp Content! In this episode, host Molly Ruland engages in a dynamic discussion with renowned marketing expert Sheila Butler. Dive deep into topics such as AI integration, brand storytelling, and advanced social media marketing tactics. With Sheila's extensive background working with powerhouse brands like Disney, JPMorgan Chase, Starbucks, and Visa, the conversation is as insightful as it is broad. Sheila opens up about her serendipitous entry into the marketing world and shares milestones from her successful leadership at Butler Marketing Group. Topics range from selecting the right clients and aligning with core values to boldly forging ahead with innovative partnerships. Gain unique perspectives on Sheila's influential strategies and how artificial intelligence is reshaping marketing practices today. Connect with Sheila Butler on https://www.linkedin.com/in/sheilabutler Learn more about her work at https://www.butlermg.com Episode Timestamps: 00:00 - Introduction 04:03 - Corporate Collaborations with Major Brands 08:00 - Crafting Cutting-Edge Marketing Strategies 12:13 - Customized Marketing Advice for Niche Businesses 13:28 - Thriving Amid Market Uncertainties 16:26 - Revealing the Core of Brand Promises and Creativity 22:18 - The Challenges of AI in Marketing 24:26 - Latest Trends in Digital Ad Targeting 28:08 - Therapy Dogs: The Heartwarming Side of Branding 31:40 - Designing Loyalty Programs for the Luxury Sector 34:48 - Conclusion Quote of the Episode: "Embrace your unique perspective, for it is the sum of your experiences that sets you apart." — Sheila Butler For more insights and to book a call with Molly Ruland, visithttps://calendly.com/mollyruland/discovery. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media,http://www.heartcastmedia.com

10 JUN. 2024 · On this episode of Camp Content, we host Steve Gonzalez, a Fractional Chief Marketing Officer with expertise in English and Spanish markets. Steve explores tailored marketing strategies, AI integration, and effective bilingual market navigation. He provides insights into digital marketing trends in Latin America and North America and offers practical advice for small businesses seeking to boost their online presence. Listeners will gain knowledge on leveraging AI for marketing efficiency and creating branded content that resonates across diverse demographics. Join us to learn strategic approaches to culturally informed marketing and how to effectively engage with a bilingual audience. Episode Timestamps: 00:00 - Intro 01:56 - Driving Growth with Bicultural Marketing 04:52 - Global Team: Savings, Expanded Capabilities 06:48 - Tools for Social Media Automation 11:05 - CRM Training Options: Avoiding Overwhelm 14:07 - Optimizing Business Resources 21:38 - Navigating Cultural Differences 24:00 - Creative Marketing Across Social Platforms 28:29 - Spreading Creativity Across Borders 30:35 - Bridging Languages for Niche Markets 35:26 - Small Business Growth Insights 38:42 - Outro Quote of the Episode: "Integrate essential strategies seamlessly into your business for natural growth and progress." — Steve Gonzalez Connect with Steve: https://www.linkedin.com/in/steveiswho/ Website: https://www.shatteredglassstudios.com/ For more insights and to book a call with Molly Ruland, visithttps://calendly.com/mollyruland/discovery. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media, http://www.heartcastmedia.com

30 MAY. 2024 · Welcome to another insightful episode of Camp Content! Today, we are thrilled to have Sarah Oyungu, a trailblazing marketing leader and digital strategist, who has masterfully navigated the challenges of the post-pandemic digital realm. Dive into our discussion as Sarah explores the pivotal role of brand identity in building consumer loyalty and the strategic employment of AI technologies to revolutionize marketing efforts. Sarah brings her vast experience from working with multinational corporations and supporting visionary founders to the forefront, offering a unique perspective on integrating innovative approaches with traditional marketing strategies to drive growth. From tailoring marketing strategies to leveraging data for better decision-making, Sarah's expertise is vast and varied. Connect with Sarah: https://www.linkedin.com/in/sarahoyungu/ Episode Timestamps: 00:00 - Intro 01:48 - Tailored Marketing Strategies for Growth 03:47 - Success with Valuable Ideas 09:51 - Streamlining Tasks with AI 11:12 - Setting KPIs and Project Focus 16:39 - Networking for Quality Content 18:43 - Visual Content for Engagement 23:22 - Mastery in Data Analysis 24:19 - Challenges with Podcast Data 29:18 - Collaborating with Passionate Innovators 31:12 - Outro Quote of the Episode: "Success in marketing is about presenting ideas the world doesn't know it needs yet." — Sarah Oyungu For more insights and to book a call with Molly Ruland, visithttps://calendly.com/mollyruland/discovery. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media http://www.heartcastmedia.com

28 MAY. 2024 · Welcome back to Camp Content! In today's episode, we're joined by Chris Foster,  VP of New Business Development at Modern Postcard, who shares expert insights on direct mail marketing. Discover the power of tangible experiences in engaging consumers, measurement analysis, and the merging of direct mail with digital analytics for comprehensive strategies. Explore how direct mail can promote educational services and events and its effectiveness across generations. Don't miss out on this discussion on the modern efficacy of direct mail marketing! Connect with Chris: https://www.linkedin.com/in/chrisfoster-sandiego/ Episode Timestamps: 00:00 - Intro 01:49 - Content Marketing in Direct Mail 05:07 - Hyper-Targeted Direct Mail 07:55 - Increasing Response Rates Across Generations 09:58 - Neuroscience and Deep Brain Triggers 19:40 - Conversion Rates and ROI Tracking 22:22 - Data Analysis for Targeted Marketing 24:00 - Optimizing Creative Direct Mail 26:58 - Direct Mail Success in Real Estate Finance 36:45 - Importance of Website Analytics 37:57 - Encouraging Engagement and Support 38:57 - Outro Quote of the Episode: "Ensuring precision guarantees your direct mail campaigns reach the intended audience." — Chris Foster For more insights and to book a call with Molly Ruland, visithttps://calendly.com/mollyruland/discovery. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media http://www.heartcastmedia.com

24 MAY. 2024 · Welcome back to Camp Content! In today's episode, we're joined by Garren Parkins, CEO and founder of Desk Rig. We'll explore audio and video content creation that can be achieved with minimal setups. Garren will share his journey of transforming virtual presentations from simple beginnings to the development of Desk Rig during the COVID-19 pandemic. Learn practical tips to improve your production quality, the benefits of good equipment, and the role of clear communication in virtual settings. This episode is essential for sales professionals looking to enhance their virtual presence or anyone wanting to engage more effectively with their audience. Additionally, hear how Garren manages his business goals while training for a 100-mile race. Join us for a conversation filled with insights on educational technology, audience growth, and high-quality content creation. Don't miss it! Connect with Garren: https://www.linkedin.com/in/garrenparkins/ Website: http://deskrig.com/ Call to Action: Tune in and subscribe for Garren Parkins' insights on transforming digital content, only on Camp Content!:https://usemotion.com/meet/garren-parkins/meeting?d=30. Episode Timestamps: - 00:00 - Intro - 00:51 - Enhancing Video Integration in Learning Environments - 05:33 - Combating Zoom Fatigue with Engaging Real Experiences - 07:33 - Transforming Traditional Workspaces into Virtual Experiences - 10:03 - The Importance of Investment in Staff and Equipment - 14:49 - Evaluating Deal Sizes and the Impact of Content on Zoom - 18:11 - Setting Goals for Effective Podcast Production - 20:04 - Motivating Sales Teams for Social Media Content Creation - 30:36 - Finding Business Focus by Embracing Peace and Delegation - 33:00 - How Content Creag Others to Start Their Journey - 24:05 - Humorously Critiquing Stock Microphone Images - 26:56 - Utilization Benefits Personal and Business Growth - 36:17 - Anticipating Excitement at Upcoming Podcast Convention - 37:33 - Outro Quote of the Episode: " 'The difference between who you are and who you appear to be is just a bit of know-how on video." — Garren Parkins

22 MAY. 2024 · Welcome back to Camp Content! Today’s episode is a thrilling dive into high-stakes marketing with marketing veteran Aaron Welch. With over 20 years in the field, an MBA in Marketing, and certifications from tech giants like Google and Microsoft, Aaron brings a treasure trove of knowledge and experience. Hosted by Molly Ruland, this episode covers everything from digital marketing basics to SEO optimization and the dynamic world of social media. Aaron discusses strategies that have proven successful for a range of entities from small businesses to nonprofits, supported by real-world success stories. It’s a must-listen for anyone looking to elevate their online impact and ROI. Tune in for an engaging session filled with expert insights, latest trends, and inspiring marketing successes. Remember to subscribe, like, and comment to join the conversation! Connect with Aaron: https://www.linkedin.com/in/aaronwelch/. Call to Action: Ready to boost your digital strategy? Schedule a meeting with Aaron through his Calendly: https://calendly.com/aaronmwelch. Episode Timestamps: - 00:00 Introduction - 03:40 Early tech adoption and internet hustling - 07:57 Marketing guidance as a business leader - 10:51 AI in marketing: Uses and ethical considerations - 14:05 Leveraging systems and automation - 19:04 Key website management tasks - 22:15 Achieving effective SEO - 23:53 Building the right team - 29:14 Profitable reselling strategies - 33:01 Prioritizing for maximum impact - 35:16 Creating engaging content - 38:01 Connections to Costa Rica and more Quote of the Episode: "Resiliency is my superpower. We all need it to navigate the highs and lows and the unpredictable." — Aaron Welch For more insights and to book a call with Molly Ruland, visit https://calendly.com/mollyruland/discovery. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media, http://www.heartcastmedia.com

17 MAY. 2024 · Hey Campers! Join us as we dive into a captivating discussion with marketing pro Marc Fuentes. With over two decades of experience and a $50 million revenue record, Marc shares insights on leveraging podcasts, evolving marketing strategies, and incorporating AI effectively. Discover the importance of customer research, personalized content, and aligning strategies to solve real-world problems in the SaaS sector. Whether startup or established, Marc's expertise is sure to inspire. Tune in for innovative marketing on Camp Content! Quotes “Stand out with tailored content or follow the crowd with a price-sensitive approach. Your strategy shapes your brand's destiny." - Marc Fuentes "Embrace gradual growth but dare to experiment in marketing. Bold moves set you apart in a fast-paced market." - Marc Fuentes Featured in the Episode Marc Fuentes Linkedin: https://www.linkedin.com/in/marcfuentes/ Chapters 00:00 - Introduction 05:24 - Aligning Sales and Marketing 08:11 - Networking and Staying Tech-Savvy 13:46 - Blogging Platforms, AI Integration, and Results Tracking 21:07 - Stress Testing for Customer Engagement 24:18 - Niche Marketing and Social Media Emphasis 32:07 - Incremental vs. Breakthrough Marketing 33:06 - Transforming Strategies through Experimentation 39:41 - Exploring Opportunities in Startup Marketing 44:42 - Automated Content Sharing 48:07 - Relationships for Business Growth 49:27 - Prospecting, Challenges, and Adaptive Strategies 50:21 - Outro Book a call with Molly: https://calendly.com/mollyruland/discovery Molly Ruland: CEO & Founder ‌ Matt Billman: Operations Manager Powered by : Heartcast Media http://www.heartcastmedia.com

15 MAY. 2024 · Hey Campers! Tune in to Episode 41 as we welcome Lance Lambert, an inspirational content marketing expert and cannabis advocate. Discover his transformative journey from overcoming cancer to championing holistic cannabis solutions. From transitioning from alcohol to cannabis healing to revolutionizing the industry at Grove Bags, Lance's story is a testament to unwavering dedication and innovation. Join us! as he shares insights on personal growth, cutting-edge cannabis preservation techniques, and the transformative power of authentic relationships. Quotes "Cannabis isn't just a remedy; it's a natural path to healing through surgeries and cancer." - Lance Lambert "Focus on building awareness and interest to guide customers towards intent and conversion organically." - Lance Lambert Featured in the Episode Lance Lambert Website:https://ernburn.com Linkedin:  https://www.linkedin.com/in/lanceclambert/ Chapters 00:00 - Introduction 01:20 - Managing International Triumphs 05:01 - Global Adventures with Javier Haas 08:08 - Unexpected Daycare Discovery 10:56 - Decade's Industry Reflection 13:16 - Cannabis Advocacy and Social Shift 18:11 -  Packaging Diversity Journey 19:20 - Passive Atmospheric Packaging Exploration 20:12 - Balancing Humidity: Innovation Beyond Borders 24:56 - Digital Marketing Evolution 25:34 - Partnership Spotlight: Strengthening Connections 27:38 - Channel Shift: Disrupting the Funnel 31:31 - Relationship Building Focus 33:30 - Connection and Humor Dynamics 37:39 - Passion Driving Cannabis Industry 38:43 - Outro Book a call with Molly:https://calendly.com/mollyruland/discovery Molly Ruland: CEO & Founder ‌ Matt Billman: Operations Manager Powered by : Heartcast Mediahttp://www.heartcastmedia.com

13 MAY. 2024 · Hey Campers! In Episode 40, join us as we explore marketing and brand strategy with Charmon Stiles, a branding expert affiliated with Rolling Stone, Forbes, and Russell Athletic. Discover the significance of brand strategy, an inspiring success story, AI's impact on branding, "Naked Leadership," and practical advice. Engage with us—you might even become our next guest. Let's begin! Quotes "Empower your career by 'productizing' yourself. Develop your personal brand like a standout product, emphasizing your unique qualities and value propositions." - Charmon Stiles "AI is transforming creative and content teams, but remember, it should enhance rather than replace. Let it amplify human ingenuity, not overshadow it." - Charmon Stiles Featured in the Episode Charmon Stiles Website: https://www.charmonstiles.com/ Linkedin: https://www.linkedin.com/in/charmonstiles/ Chapters 00:00 - Introduction 01:31 - Mastering Brand Strategy for Impact 05:54 - Customer Interviews Inform Brand and Content Strategy 09:40 - AI in Content Creation and Editing 13:01 - Vintage Russell Sweatshirt Hunt in New York 14:01 - Lost Opportunity in User-Engaging Content 17:33 - Transition to Early 22:08 - Virgin's Cool Brand and Segments 25:31 - Post-Pandemic Business Challenges 29:17 - Empowering Teams with Goals 31:55 - Participation Invitation: Charmon's Website 32:22 - Outro Book a call with Molly:https://calendly.com/mollyruland/discovery Molly Ruland: CEO & Founder ‌ Matt Billman: Operations Manager Powered by : Heartcast Media http://www.heartcastmedia.com

9 MAY. 2024 · Hello, Campers!Join us at Camp Content as we delve into an engaging exploration of marketing with our guest Trey Robinson. Gain insights into current marketing trends, strategies for maintaining balance, and the impact of data and AI. We’ll tap into Trey’s expertise on customer relationships, social platforms, and adapting to digital shifts. This discussion is packed with wisdom, humor, and valuable industry perspectives. Quotes "Invest wisely in efficient channels and optimize media for lower costs. Strengthen customer relationships to boost interaction and drive lasting growth." - Trey Robinson "Begin at the foundation of the marketing funnel with conversions to unravel the true impact on your business, climbing upwards for enriched insights and success."  - Trey Robinson Featured in the Episode Trey Robinson Website: https://ernburn.com Linkedin: https://www.linkedin.com/in/trey-robinson/ Chapters 00:00 - Introduction 01:16 - Focused Marketer Juggling Family and Sports 04:23 - Adapting to Marketing Evolution 06:37 - Challenges, Money Management, and Success 12:33 - AI Empowering Subject Matter Experts 16:31 - Understanding Customer Value and Acquisition Costs 19:50 - Simplifying Marketing Data with Funnels 23:43 - LinkedIn, Newsletters, and Informed Sharing 26:10 - Algorithms, Content Length, and Flaws 30:15 - Impactful Content and Brand Metrics 33:49 - Musical Website Content and Austin Vibes 34:57 - High School Musician's Party Triumph 37:29 - Outro Book a call with Molly:https://calendly.com/mollyruland/discovery Molly Ruland: CEO & Founder ‌ Matt Billman: Operations Manager Powered by : Heartcast Media http://www.heartcastmedia.com